Netflix Is Losing Subscribers Because Its Competition Is Cheaper With Better Shows
Netflix posted a big earnings miss yesterday as it reported that it lost 200,000 subscribers in the January to March quarterly window, the opposite of the constant growth it wants to see. That was actually more pronounced in the US and Canada where it lost 640,000 subscribers in the quarter, offset by gains in the Asia Pacific market. Wall Street analysts can parse their own reasons for these losses, but if you’ve used the service and its competitors recently, you’ll know that the answer is pretty clear. Netflix is Too Expensive Like a frog boiling in water, Netflix has been constantly increasing its prices over the years to the point where its “premium” subscription, which offers four screens of play, a must for many families, and 4K content, is $20 a month. That’s higher than any of its rivals by a significant margin. Such as: Disney Plus - $8 a month Apple TV+ - $5 a month Hulu (No Ads) - $13 a month HBO Max (No Ads) - $15 a month Amazon Prime Video - $9 a month Paramount Plus...